Welcome to the Pro Journal

This space is just for you, the beauty professional. Whether you’re building your brand from the ground up or reigniting your passion for this work, you’ll find honest insights, business strategies, and mindset support here. With over 20 years in the industry, I’ve been where you are-and I’m here to help you grow a business that’s profitable, sustainable, and aligned with your values. Let’s talk real talk about what it means to thrive in this industry.

See also The Evergreen Edit. Where skincare meets real life.

Beauty Pros, This One’s For You: Lessons From 20 Years as an Aesthetician and Business Owner

20 years. So many lessons-some earned the hard way. In this post, I’m sharing what two decades in this industry have taught me-about skincare, clients, burnout, and staying in love with your work.

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