Welcome to the Evergreen Edit
Welcome to the Evergreen Edit-a space where skincare meets real life. Here you’ll find trusted guidance on everything from barrier-supportive treatments and ingredient education to beauty nutrition and seasonal skin tips. Whether you’re just getting started with a routine or looking to deepen your skincare knowledge, you’re in the right place. Let’s demystify skincare and help you feel more confident in your skin-inside and out.
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Confusion Is The Product: What 20 years in the Beauty Industry Has Taught Me about Misleading Marketing
After two decades in the beauty industry, I can confidently say this: confusion is one of the industry's most profitable products.
The more confused we are, the more products we buy. The more uncertain we feel about our appearance or skincare choices, the more we search for “miracle” solutions. And the beauty industry knows this. In fact, it thrives on it.