20 years. So many lessons-some earned the hard way. In this post, I’m sharing what two decades in this industry have taught me-about skincare, clients, burnout, and staying in love with your work.

Imposter syndrome is something almost every aesthetician experiences at some point—especially in the beginning. You might find yourself questioning your skills, feeling like you’re not “qualified enough,” or comparing yourself to more experienced professionals on social media. It can be overwhelming, and if you’re not careful, it can hold you back from growing your business and stepping into your full potential.

If you're struggling to build your client list or keep new clients coming back, here are communication tips that can help you make a lasting impression—and grow your skincare business sustainably.

Whether you're a new aesthetician still building your clientele or a seasoned pro going through a slump, it's easy to start doubting yourself when your books aren’t as full as you'd like. But slow seasons don’t mean failure—they’re an opportunity to reset, realign, and take empowered action toward your goals.

Here’s a mindset and action-based approach to help you move out of the funk and into momentum