How to Turn First-Time Clients Into Loyal Regulars: Communication Tips for Solo Aestheticians

When you're a solo aesthetician trying to grow your business, attracting new clients is only half the battle. The real magic happens in what you do after they book that first appointment.

Building trust, standing out from the competition, and creating a five-star experience doesn’t require expensive marketing. It starts with simple, thoughtful communication.

If you're struggling to build your client list or keep new clients coming back, here are communication tips that can help you make a lasting impression—and grow your skincare business sustainably.

1. Start With a Thoughtful Confirmation Process

When a new client books—especially online—they’re still forming an opinion of your business. A warm, professional confirmation process sets the tone.

Send a friendly confirmation text or email that includes:
- A reminder of your policies (especially cancellations, deposits, and timing)
- Clear directions to your studio
- A link to their online intake form
- A thank-you for booking

These small steps build trust and reduce no-shows or confusion—saving you time and money in the long run.

2. Make a Welcome Call for New Online Bookings

Yes, a real phone call. It’s rare these days, and that’s why it stands out.

Call your new client to personally welcome them and let them know what to expect. This can be a quick two-minute check-in:
- Let them know you’re excited to meet them
- Remind them they'll receive a confirmation email
- Offer to answer any questions or suggest an add-on service

This small gesture builds an emotional connection. When a client feels seen and valued before they even walk in, they’re more likely to become a repeat customer.

3. Ask Intentional Questions Before the Service

At the start of the appointment, skip the rushed “What brings you in today?” Instead, ask a few key questions to uncover their priorities and help them feel heard:

- “What’s new and good in your life?”
- “Do you have any skin sensitivities I should know about?”
- “What’s your biggest skin concern right now?”
- “Would you like to start with waxing, if time allows?”

These thoughtful questions show that you care, and position you as a skincare professional who listens—not just someone who performs a service.

4. Follow Up With a Quick Call or Text

After their first (and second) appointment, follow up within 24 hours. This could be a quick check-in text:

“Hi [Client Name], I just wanted to check in and make sure your skin is feeling great after yesterday’s facial. Let me know if you have any questions—I’m always here for you!”

This kind of follow-up makes clients feel supported, increases rebooking, and can even lead to referrals because of how personal and professional it feels.

5. Be the Aesthetician They Can Trust

These communication habits don’t just fill your schedule—they build loyalty. When a new client feels like more than just a transaction, they’re more likely to come back, tell their friends, and choose you over someone cheaper or trendier.

Remember, great skin results matter—but so does how you make your clients feel along the way.

Turning new clients into loyal ones doesn’t have to be hit-or-miss. In my coaching program, I help solo aestheticians build strong, lasting client relationships with confidence and ease.
If this post gave you a few “aha” moments, imagine what we could do in a focused coaching session.
👉 Let’s work together: Professional Coaching for Aestheticians

Bonus: Grab my free guide “5 Mistakes New Aestheticians Make and How to Avoid Them” for more business-building tips.