Welcome to the Pro Journal
This space is just for you, the beauty professional. Whether you’re building your brand from the ground up or reigniting your passion for this work, you’ll find honest insights, business strategies, and mindset support here. With over 20 years in the industry, I’ve been where you are-and I’m here to help you grow a business that’s profitable, sustainable, and aligned with your values. Let’s talk real talk about what it means to thrive in this industry.
See also The Evergreen Edit. Where skincare meets real life.
How to Turn First-Time Clients Into Loyal Regulars: Communication Tips for Solo Aestheticians
If you're struggling to build your client list or keep new clients coming back, here are communication tips that can help you make a lasting impression—and grow your skincare business sustainably.
Not Fully Booked? Here’s How to Reset and Reignite Your Solo Aesthetician Practice
Whether you're a new aesthetician still building your clientele or a seasoned pro going through a slump, it's easy to start doubting yourself when your books aren’t as full as you'd like. But slow seasons don’t mean failure—they’re an opportunity to reset, realign, and take empowered action toward your goals.
Here’s a mindset and action-based approach to help you move out of the funk and into momentum