Welcome to the Pro Journal
This space is just for you, the beauty professional. Whether you’re building your brand from the ground up or reigniting your passion for this work, you’ll find honest insights, business strategies, and mindset support here. With over 20 years in the industry, I’ve been where you are-and I’m here to help you grow a business that’s profitable, sustainable, and aligned with your values. Let’s talk real talk about what it means to thrive in this industry.
See also The Evergreen Edit. Where skincare meets real life.
The Hard Work is Worth It-Here’s Why That Matters More Than You Think
We talk a lot about what’s hard in this industry—how to get clients, how to price your services, how to manage burnout, how to deal with slow seasons. And all of that is real. But what we don’t talk about enough is why it’s worth it.
5 Alarming Trends Every Aesthetician Needs to Know
Whether you're just starting out or you're a seasoned pro, it's important to be aware of what's happening behind the scenes in the beauty industry. Because the truth is: these changes are impacting our businesses, our clients, and our role as professionals.
Beauty Pros, This One’s For You: Lessons From 20 Years as an Aesthetician and Business Owner
20 years. So many lessons-some earned the hard way. In this post, I’m sharing what two decades in this industry have taught me-about skincare, clients, burnout, and staying in love with your work.