Welcome to the Pro Journal
This space is just for you, the beauty professional. Whether you’re building your brand from the ground up or reigniting your passion for this work, you’ll find honest insights, business strategies, and mindset support here. With over 20 years in the industry, I’ve been where you are-and I’m here to help you grow a business that’s profitable, sustainable, and aligned with your values. Let’s talk real talk about what it means to thrive in this industry.
See also The Evergreen Edit. Where skincare meets real life.
Aestheticians Let’s Talk: A Reminder That You Belong in This Industry
Imposter syndrome is something almost every aesthetician experiences at some point—especially in the beginning. You might find yourself questioning your skills, feeling like you’re not “qualified enough,” or comparing yourself to more experienced professionals on social media. It can be overwhelming, and if you’re not careful, it can hold you back from growing your business and stepping into your full potential.